The biggest media buying myth of 2026
One of the biggest myths in 2026 when it comes to media buying is that AI is going to replace all the media buyers — "I don't need media buyers, I'm going to use AI." Good luck with that.
I've tested so many setups, so many different options, and to this day I'll take a good human media buyer over any AI software available right now to run my ads.
What AI is actually good for
I'll use AI for data, to brainstorm ideas, concepts, copywriting — it doesn't really matter. I'll use it for a lot of repetitive task stuff.
But I will never trust my budget fully to AI to run
That's the line I hold. AI has a real place in the workflow, but handing over the actual ad budget is a different thing entirely.
My advice to clients who want to try AI
This is one of the biggest myths I hear. A lot of clients will say, "oh, AI could do that." Sure — try it, let's see what happens. Because I've tried a lot of things, and let me tell you something: it's far from replacing a good media buyer at the moment.