Nearly $4 million in telehealth patient acquisition this year
I've spent nearly $4 million on patient acquisition for telehealth brands this year alone. Along the way, three things stood out as mistakes I've learned from and will never make again.
Don't overthink your campaign structure
The first: don't overthink your campaign structure. Keep it simple rather than overcomplicating it.
Don't underestimate email follow-up on long funnels and quizzes
The second: don't underestimate how much email follow-up matters for longer funnels, especially ones built around a quiz.
Build ads for problem-aware audiences too, not just solution-aware
The third: build ads for unaware and problem-aware audiences, not only solution-aware ones. That's what lets you scale past 50 to 100 sales a day.
From two or three sales a day to 60 or 70 a day
Across deploying over $4 million in ad spend on telehealth brands, fixing these three things took accounts from two or three sales a day to over 60, 70 sales a day.