If you're designing more than researching, you have a problem
If you're spending more time designing your landing page or designing your offer or designing your creatives versus researching who's going to buy your product, then you have a problem.
The magic is in the research
That's what's going to start everything. I spend a lot of time on calls every single week, and it blows my mind how many people don't properly research. That's where it's all at. Spend all the time you could researching who's going to buy your product.
"Women" is not a customer — get specific
And I don't mean just be general, "women." It's way too broad. Get very detailed on who's going to buy your product.
If you had to speak to one person, who would it be?
If you had to speak to one person, who would this person be? That's what you have to figure out.
Research takes days, the landing page takes a day
In my world, the research could take four, five, six days, depending on how deep you want to get. And the landing page could be done in a day. Now, if you're telling me you spent 15 minutes analyzing who's going to buy your product and you spent three days creating a landing page, you're probably doing it wrong.