Stop looking for the one big change
You need to stop looking for that one big change, that one big thing you're going to change in your business that's automatically going to make you 10x revenue and make you super profitable. In very rare cases, this is going to work for you.
Success comes from repeating the same task, every day
Most of the time, success happens after repeating the same task every single day. It's boring, it's long, it's repetitive. And every single day, you just do a little bit better. You look at the data and ask: how do I improve this a little bit? How do I improve that a little bit?
Micro improvements: a headline here, a CTA there
Instead of changing the full landing page, you might change the headline. You might add a few words. You might change the CTA a little bit. And you see micro improvements over time. Slowly, slowly, slowly, you start to see better and better results. There is no magic bullet. There's no one super fix that's going to change everything.
Founders love starting over — resist that urge
I think as founders, we get excited and we like the new stuff. We want to design a new page. We want to completely reinvent the flow. But keep in mind, every time you're starting something new, you're literally starting something new. You're better off investing your time looking at what you have. Look at the data you're getting and ask how you improve it — not a complete wash where you rebuild from scratch and restart the process again.
It's mundane, but it's what moves the needle
It's not exciting. It's mundane, it's repetitive, but it's what's going to move the needle in the long run.