Running ads is a given — experience is what they're paying for
The main reason clients hire us isn't just to run their ads. Handling the Meta account, the Google account, TikTok — that's a given. The real reason they come to us is the experience: 16 years in the space, having launched our own products and services, and having scaled accounts to millions of dollars.
What that experience actually covers
That experience comes with knowing what to avoid and what to do. It also comes with creative strategy, landing page optimization, checkout page optimization, email flows, and even social media handles — pretty much A to Z.
Why the small details matter once you're spending five figures a day
When you start to scale, all those little things become important. How your abandoned cart emails work matters. Your social media handles matter, because people click through to see who you are. Your branded keywords on Google matter. We've even started implementing AI search, because people are going to ask ChatGPT or Claude who you are. Once you're spending thousands a day — not a grand, more like 15, 20, 30 grand a day — all these things add up incredibly, and that's what determines how far you can go and how much you can spend.
Why clients don't just build this in-house
You could build this in-house, but you'd need a social media expert, at least one or two media buyers, a creative strategist, someone on landing pages, and someone on email — a five or six person team, plus someone to manage them. We offer all of that in-house. If you just want someone to run your Meta campaigns, you could probably find that cheaper elsewhere.